Privacy Policy

1. Who We Are

Reliable Trades ("we", "us", "our") is a resin driveway installation company based in Newport, South Wales. We provide resin bound driveways, resin bonded driveways, patios, pathways and related groundwork services to residential and commercial customers across Newport and the surrounding areas within a 15-mile radius.

Our contact details: ross1656@outlook.com | 07940 167505 | Newport, South Wales, NP20.

2. What Personal Data We Collect

When you use our website or contact us for a quote, we may collect the following personal information:

• Full name
• Email address
• Phone number
• Home or business address / postcode
• Details about your project (driveway size, service type, special requirements)
• Any additional information you voluntarily provide in your message
• Technical data such as your IP address, browser type, and pages visited (collected automatically via cookies and analytics tools)

We do not collect sensitive personal data such as financial information, health data, or information about children.

3. How We Use Your Personal Data

We use your personal data to:

• Respond to your enquiry and provide you with a quote for our services
• Arrange and confirm onsite surveys and installation appointments
• Communicate with you throughout the project
• Send follow-up messages related to your enquiry
• Improve our website and services based on usage data
• Comply with legal and regulatory obligations

We will never sell, rent or trade your personal data to third parties for marketing purposes.

4. Legal Basis for Processing

Under UK GDPR, we process your personal data on the following legal bases:

• Contract: Processing is necessary to take steps at your request before entering into a contract, and to fulfil any contract we have with you.
• Legitimate Interests: We have a legitimate interest in responding to your enquiry, managing our business, and improving our services.
• Legal Obligation: We may be required to process certain data to comply with legal obligations, such as tax and accounting requirements.
• Consent: Where we process data based on consent (such as optional marketing communications), you can withdraw consent at any time.

5. How We Share Your Data

We do not sell your personal data. We may share your data with trusted third parties only where necessary:

• CRM and communication tools used to manage your enquiry (e.g. LeadConnector / GHL)
• Email and phone service providers
• Website hosting and analytics services
• Legal or regulatory bodies when required by law

All third-party processors are required to handle your data securely and in compliance with UK GDPR.

6. How Long We Keep Your Data

We retain your personal data only for as long as necessary:

• Enquiry data (where no contract was formed): up to 12 months
• Customer project data: up to 7 years for accounting and legal purposes
• Marketing consent records: until you withdraw consent
• Website analytics data: as per our analytics provider's retention policy

7. Cookies

Our website uses cookies to improve your browsing experience and analyse traffic. Cookies are small text files placed on your device. We use:

• Essential cookies — required for the website to function correctly
• Analytics cookies — to understand how visitors use our website (e.g. Google Analytics)
• Marketing cookies — to track the effectiveness of our advertising (where applicable)

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of our website.

8. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of access — request a copy of the personal data we hold about you
• Right to rectification — ask us to correct inaccurate or incomplete data
• Right to erasure — request deletion of your data (subject to legal obligations)
• Right to restrict processing — ask us to limit how we use your data
• Right to data portability — receive your data in a structured, machine-readable format
• Right to object — object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent — at any time, where processing is based on consent

To exercise any of these rights, please contact us at ross1656@outlook.com. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

9. Data Security

We take data security seriously and implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. Our website uses HTTPS encryption for all data transmitted between your browser and our servers.

10. Third-Party Links

Our website may contain links to third-party websites (such as Daltex aggregate suppliers or the Roomvo visualiser). We are not responsible for the privacy practices of these sites and encourage you to review their own privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated date. We encourage you to review this page periodically to stay informed about how we protect your data.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us: